Istanbul, June 21, 2026 – Tech giant Huawei opened the doors of its next-generation experience store in Istanbul today, offering consumers not just a product purchase but a hands-on opportunity to test the brand's latest innovations. Spanning 500 square meters at Istinye Park Shopping Mall, this flagship store brings together all new devices simultaneously launched in Turkey and China. The grand opening ceremony drew over 1,000 attendees, including Huawei Turkey General Manager Li Wei and popular tech influencers Melis Yıldırım and Kerem Öztürk, featuring drone shows and live music performances that captivated the crowd.
Next-Generation Experience: Building Bonds Beyond Buying
Smart Home and Wearable Technology Stations
The store is far more than shelves; visitors explore the HarmonyOS ecosystem firsthand. In the dedicated 'Foldable Studio,' durability-test machines simulate 200,000 folding cycles of foldable phones. The Mate X6, which captured 35% of the global foldable market in 2025, can be freely tested for 15 minutes in real-life scenarios. A treadmill station lets visitors wear the Watch GT 4 and monitor heart rate and step counts on a giant screen in real time. Meanwhile, the smart home simulation room shows a refrigerator, air conditioner, and robot vacuum—all powered by Huawei Vision—controlled from a single tablet, vividly demonstrating the '1+8+N' strategy. Sustainability defines the store's design too: floors made from recycled composite wood and low-energy LED lighting throughout. The 'Green Corner' features interactive screens detailing Huawei's carbon-neutral targets and recycling programs.
Grand Opening Deals and Loyalty Program
Up to 30% Off for the First 500 Visitors
Running from June 21 to 30, enticing opening promotions are now live. The first 500 customers can snag 25% off the Watch GT 4 and up to 30% off FreeBuds Pro 4. Additionally, every purchase comes with a 100 TL gift voucher and a custom fabric tote bag. The store-exclusive 'Huawei Circle' loyalty program, valid through end of 2026, lets members collect points on every purchase and unlock perks like free device maintenance and priority service appointments. On June 27, the 'Young Developers Meetup' will offer a free HarmonyOS app development workshop, where participants can build mini-apps and upload them to Huawei AppGallery.
Physical Retail's Role in Huawei's Turkey Strategy
Aiming for 12 Stores by 2026 to Lead the Market
By the close of 2025, Huawei held a 22% share of Turkey's smartphone market, second only to Samsung. To strengthen its retail network, the company has allocated an extra $50 million investment budget in 2026. Together with the new Istanbul flagship, Huawei aims to operate 12 experience stores across Turkey by year-end. IDC's Q1 2026 report highlights an average 18% sales increase in regions with experience stores, confirming the power of physical engagement on purchase decisions. Two additional stores planned for Ankara and İzmir will further extend reach to Gen Z consumers.
Touching Tomorrow's Technology: What's Inside the Store?
Foldable Phones, Electric Vehicle Tech, and AI-Powered Devices
Among the standout exhibits is the Huawei Vision Glass augmented-reality headset, scheduled for official sale in 2027. Visitors can enjoy a 5-minute demo of a virtual workspace. In the AI-powered photography corner, portraits taken with the P70 Pro appear instantly on a three-meter LED screen. The AITO electric vehicle platform, introduced in late 2025, is explored via an interactive touch table, detailing battery architecture and autonomous driving tech. These showcases prove the brand is no mere phone maker but a sprawling tech ecosystem.
Huawei's move underscores the enduring criticality of hands-on experience even as tech giants lean into online sales. Are you planning to visit the next-generation experience store? Which station would attract you the most—the foldable phone testing zone, or the smart home simulation?
