Turkey is among the markets where Apple has just raised prices for Apple Music and iCloud+, with the individual Apple Music plan jumping from 59.99 to 89.99 Turkish lira a month, a roughly 50 percent increase that took effect on July 18, 2026.
Apple Music subscribers face a steep jump
Every tier, from students to families, got more expensive
According to reporting from multiple Turkish technology outlets, Apple Music's student plan in Turkey rose from 32.99 to 49.99 lira a month, the individual plan climbed from 59.99 to 89.99 lira, and the family plan increased from 99.99 to 149.99 lira. All three tiers saw increases of roughly 50 percent, making this one of the sharpest single-round repricings of Apple's music service in the Turkish market in recent memory.
The change is not limited to new sign-ups. Existing subscribers are affected too, though the new pricing will only kick in at each account's next renewal date rather than immediately. Anyone subscribing fresh, however, is billed at the updated rate right away.
iCloud+ storage tiers were repriced as well
Increases range from 25 to nearly 38 percent
Apple also adjusted its iCloud+ storage subscriptions, though the increases there were somewhat smaller than on the music side, ranging from about 25 percent to 37.5 percent depending on the tier. The entry-level 50GB plan went from 39.99 to 49.99 lira a month, while the 200GB tier rose from 129.99 to 169.99 lira. Higher tiers followed the same pattern: 2TB moved from 399.99 to 549.99 lira, 6TB from 1,299.99 to 1,699.99 lira, and the top 12TB plan from 2,499.99 to 3,399.99 lira.
Because iCloud+ underpins photo, video, document and device-backup storage for a large share of iPhone and Mac users in Turkey, the repricing touches a broad and largely non-optional slice of everyday Apple usage. Households on shared family storage plans, which pool backups across multiple devices, are likely to feel the increase most directly.
Why Turkey, and why now
No official explanation, but a familiar pattern
None of the Turkish outlets that reported the price changes cited an official statement from Apple explaining the increase; the company appears to have simply updated its pricing pages without public comment. Reporting does note, however, that Turkey was not singled out — the adjustment was applied across a number of markets, not just the Turkish one.
Periodic repricing of foreign digital subscription services in lira terms is a familiar occurrence for Turkish consumers, since local prices for dollar- or euro-denominated services are revisited from time to time. This particular round stands out mainly because of the size of the Apple Music increase, which pushed the conversation about subscription costs back into the spotlight for Turkish tech media this week.
What subscribers should watch for
Check your renewal date
For current subscribers, the most practical detail is timing: the new prices apply from each account's next billing cycle, which can be checked directly in the Settings app under the subscription's management page. That gives users a short window before the increase actually hits their card.
Anyone considering downgrading a plan or canceling altogether has that same window to act, since existing rates continue to apply until the next renewal comes due.
Taken together, Apple's move raises the effective cost of both music streaming and cloud storage for a large user base in Turkey, and subscribers should expect to see the new figures reflected on their bills over the coming weeks as renewal dates roll around.
