Mbappé to grace FC 27 Ultimate Edition cover
Electronic Arts has announced that French football star Kylian Mbappé, a World Cup record-breaker, will be the cover athlete for EA Sports FC 27 Ultimate Edition and the mobile version of the game. The decision underscores Mbappé's global appeal and his status as one of the sport's most marketable figures.
Ultimate Edition exclusivity
Unlike previous years where cover athletes appeared on standard editions, Mbappé will only feature on the Ultimate Edition and mobile versions. This aligns with EA's strategy to offer premium content for higher-priced editions, often including exclusive in-game items and early access. The standard edition cover athlete has not been announced yet.
World Cup heroics boost Mbappé's brand
Mbappé's selection comes after his outstanding performance at the 2022 FIFA World Cup, where he scored eight goals, including a hat-trick in the final, and won the Golden Boot. At just 25, he has already cemented his legacy as one of the greatest players of his generation. His presence on the cover is expected to drive significant interest in FC 27, especially among younger audiences and fans of the French national team.
A new era for EA Sports FC
Since parting ways with FIFA, EA Sports has been building its own identity with the FC series. Mbappé's involvement is a major coup for the brand, as the company looks to maintain momentum after the successful launch of FC 24 and FC 25. The Ultimate Edition is likely to include Mbappé-themed content, such as special Ultimate Team cards and cosmetic items.
EA Sports FC 27 is expected to launch in late 2026, with more details likely to emerge in the coming months. The mobile version, FC Mobile, will also feature Mbappé on its cover, expanding the reach of the campaign to millions of smartphone gamers worldwide.
